Let’s use the example of event management though this also applied to other businesses as well. The goal of promoting an event is to create awareness, interest, consideration and close the sale. Most businesses promoting their events only go up to consideration even though today’s digital solutions enable us to close a sale. Below are reasons why posts usually only go to consideration and don’t lead to purchases:
- Sending people to a physical location to buy tickets: Unfortunately, people are likely to forget the locations as they scroll through other posts.
- Ask people to call if they want to purchase tickets: People are too busy scrolling and usually forget to take down number to call.
- Ask people to email you to purchase your tickets: Who has time to switch to email while scrolling to the next post.
- Ask people to fill out a form: This helps, however, filling out the form could lead to them eventually losing excitement if something else comes along.
The missing link in all these examples is that businesses do not add a PAYMENT LINK! You need to capture people’s attention with the post and at the same time give them the option to pay directly when they see your post. This is when people are most excited about coming to the event to you need to capture their attention and close the sale. By adding a PAYMENT LINK to you boost your sales right away. It’s a game changer! It sets you apart from the competition while increasing your sales.
CUSTOMERS love the payment link because it allows them to:
- Pay instantly when they see a promotion they love.
- They can use any network to pay.
- They can pay from anywhere at any time.
- They get an instant receipt after paying.
BUSINESSES using payment link from Tumeny love them because:
- They are able to convert more people who see the posts to customers.
- All sales go to one account instead of different phones.
- Centrally collect payments for their businesses even if they are in different locations or if customers are in different locations.
- They can measure how successful a promotion was by the number of sales.
- Get all purchases paid out to their account in 24hrs.
- Swift digital payments mean they can plan ahead and it allows them to spend more time working on key business activities.
WHERE CAN YOU GET PAYMENT LINKS?
TumenyPay is a payment gateway licensed by the Bank of Zambia that offers Payment Links for business.