ADIDAS BY STELLA MCCARTNEY CELEBRATES THE POWER OF RECOVERY THROUGH SECOND STRENGTH-INSPIRED COLLECTION 

• adidas by Stella McCartney’s continuation in the strength space champions the recovery journey and its many powerful forms

• Continuing to push the boundaries of style and performance wear, the FW24 Hero Collection blends bold hues and floral prints with structured silhouettes for the ultimate self-expression

• Launching from 14 August 2024, the adidas by Stella McCartney Fall / Winter 24 Hero Collection is available via selected retail stores and online at adidas.co.za

adidas by Stella McCartney unveils its hero collection for the Fall / Winter 24 season. The second strength-inspired drop from the collaboration shines a spotlight on an important but often overlooked part of athletes’ training journey – recovery. Vibrant hues and patterns inspired by nature energise innovative pieces crafted with movement and self-expression in mind, and designed for any stage of recovery.

The latest iteration of the adidas by Stella McCartney strength collection elevates the everyday sports performance wardrobe, paying homage to 70s and 80s workout wear through contemporary cuts in beam-printed florals. Spirited pops of orange, neon green, magenta and royal blue are contrasted with softer hues of coral pink and camel, with items designed for athletes to mix and match individual looks through layering. Offering both a fashion edge and functionality, the collection blends adidas performance technology such as AEROREADY to support next-gen athletes through every stretch and stride.

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Pushing new possibilities for performance wear, key pieces in the collection have been consciously crafted with up to 73% recycled polyester – part of adidas’ ambition to help end plastic waste.

Paying homage to the collection’s inspiration, the campaign shares powerful real stories of recovery – told through a line-up of women who have reclaimed their strength. Leading the line-up is Olympic champion Shaunae Miller-Uibo, who shares how childbirth has unlocked a new level of strength within her. Model Anja Konstantinova reflects on motherhood and its transformative impacts, whilst photographer and model Kimbra Audrey bravely opens up about her mastectomy journey and make-up artist turned powerlifter Carlotta Boattini emphasises the crucial role of rest and self-care.

Speaking about the adidas by Stella McCartney FW24 Hero Collection, Stella McCartney said:

“I’m so excited to explore the power of recovery through this collection, and delve into how our community uses movement to regain and maintain strength. We hope the vivid hues and patterns in the edit help them to experience and enjoy recovery at any stage.

I hope you love delving into the collection as much as I have, and it inspires you to see recovery in all its forms as a feat of great strength and beauty.”

Key pieces from the adidas by Stella McCartney FW24 Collection include:

TRACKTOP AND TRACKPANT

This relaxed set has been designed with comfort at the core, supporting athletes on their journey of recovery and movement. Both pieces interweave a lightweight woven fabric which is made in part with recycled materials. A splash of beam-printed floral is contrasted with dusky grey for a sleek and stylish fit. For added functionality, the tracktop features adjustable cuffs, whilst the trackpant incorporates an adjustable cord waistband, and adjustable leg to allow for freedom of movement.

PRINTED SHINE CROP & SHORTS SET
This crop and short set blends beam-printed floral with striking shades of orange and magenta to bring energy to every move. The second-skin feel from the crop is perfectly contrasted by the loose fitting shorts for a stylish yet comfortable look. The shorts incorporate a zipped back pocket and elastic waistband, which can be easily adjusted for practicality. The set is made in part with recycled materials, including recycled polyester and elastane.

PRINTED SHINE ROLLTOP SHORT
Making its debut in the SS24 collection, the striking rolltop short injects a pop of energy thanks to the vibrant print and hues. The contrasting rolltop offers a second-skin feel and comes with adjustable drawcords to help athletes move in a way that is comfortable to them. The short is made in part with recycled materials including recycled polyester and elastane.

TRUE STRENGTH KNIT YOGA TANK TOP
This figure-hugging Knit Yoga Tank top, made with recycled materials, incorporates enhanced cutlines, iconic Stella engineered holes for added ventilation and a soft, seamless fabric for a distraction free fit as you move. Designed with functionality at the fore, the detachable sleeves and thumb holes allow the wearer to tailor the look depending on the practice chosen.

TRUE STRENGTH SPLIT CUFF LEGGINGS
Made with adidas’ leading technology, AEROREADY, and in part with recycled materials, the soft-to-the-touch split cuff leggings bring fashion and functionality to all your workouts. The deep elasticated rolltop waistband sits snug on the midriff whilst the gently flared split cuffs offset the tight fit throughout the top half of the leggings.

The adidas by Stella McCartney FW24 Hero Collection will be available worldwide, in-store and via the adidas app and online at https://www.adidas.co.za/gym_training from 14 August 2024.

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