GLM TEAM 
and grow by making Alpha Industries more accessible to the consumers. Wednesday 1 March
2023, marked the occasion of the first Alpha Industries flagship store in South Africa, and only
the second in the world! Alpha Industries invited over 100 guests to explore the store and to
celebrate this momentous occasion with American inspired food, drinks, and great music.
(Craig Joseph, Crick Group CFO and Michael Cirker, owner of Alpha Industries)
It is no doubt that Alpha Industries has come a long way, but do you know how it all began?
In 1959 Alpha Industries was commissioned by the department of defence to design and
manufacture high performance outerwear for the US Military and went on to become one of the
biggest suppliers of apparel for the US military. The brand quickly became trusted by soldiers,
sailors and aviators to protect them from the most dire conditions across the land, sea and air.
Today, Alpha Industries’ mission is to protect and inspire heroism in all forms by outfitting men
and women to realize their limitless potential.
The love for the quality, design and aesthetic of the brand made Alpha Industries a sought-after
apparel supplier among people around the USA and the brand instantly turned into a fashion
powerhouse.
The store boasts impeccable features that make you feel you’re about to take flight into an
adventure, with a partially exposed steel aeroplane wing suspended from the store ceiling,
airstrips as you walk through the store, dark charcoal steel fixtures with track lights and even
bright orange nylon straps with ratchets.
The launch of the concept store was star-studded with fashion enthusiasts including the likes of;
Maps Maponyane, L.Tido, Kim Jade, Yasmin Furmie and Mihlali Ndamase.
(On the left; Maps Maponyane and L.Tido wearing the MLB Dodgers x Alpha x New Era Jacket, on the right; Mihlali
Ndamase wearing the Alpha MA-1 VF Dark Side of the Moon Reflective Jacket.)
The store is designed to provide a unique shopping experience that expresses exactly who the
brand is. Take flight with Alpha Industries and visit their store in Sandon City or shop online at
www.alphaindustries.co.za.
About Alpha Industries:
Since 1959, Alpha Industries has remained one of the best makers of classic military-
inspired outerwear, from versatile bombers to effortless field jackets to ultra-warm
parkas. Initially as a contractor to the United States military, the company grew into an
international commercial seller of American military style and fashion apparel. Today,
Alpha’s mission is to protect and inspire heroism in all forms by outfitting men and
women to realise their limitless potential.
Shop online at www.alphaindustries.co.za and follow us on social media:
Instagram @alphaindustries_sa
Facebook @AlphaIndustries.SouthAfrica
Twitter @alphaind_sa
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