Pamela Niemand specializes in the Apartment Hotel and Property Industry with years of experience and started the first Apartment Hotel in South Africa, Waldorf Executive Apartments in Sandton in 2001 and this was the beginning of an amazing future in this new Apartment Hotel concept in South Africa. The Waldorf trading as a short-term accommodation establishment for Corporate Clients was a major success.
In February 2008, Pamela started a new venture, Hydro Executive Apartments in Grayston Drive and Shortly after, welcomed the first sister establishment, Esprit Executive Apartments in October 2008, followed by the Villa Executive Apartments in June 2010 and is now called The Capital Hotel Group.
In 2014 she purchased Westpoint Executive Suites and has cultivated the Executive Suites Group Empire from its humble beginnings to the expanding Group of three 4 Star Apartment Hotels, namely Westpoint Executive Suites, Times Square Executive Suites and Max Executive Suites.
Pamela welcomed Ellipse Executive Apartments in Waterfall City in 2021 under Executive Hotel Apartment Group and is growing the brand into Rosebank, Sandton and Houghton. Not long after that, she opened Next To Apartment Hotel in Pretoria in August 2022 and continue to look at more opportunities within the Property and Hospitality industry.
She is the Chairman, Director and Trustee on various Property Associations and Body Corporates. She was nominated for the National Business Awards 2017, was Entrepreneur of the Year 2017 Winner, Woman of Stature Entrepreneur of the year in 2018, NSBC Award Winner 2018 including the Margaret Hirsch Woman in Business Award Winner 2018 and an International Business Award Winner in 2022. She was Mrs Johannesburg 2018, Mrs Mzantzi Africa 2019 and Mrs. World South Africa 2021 and does photographic and ramp modelling. She is a Mentor and Business Coach on the Mentorship Show with Marc Weiner on CNBC Africa.m