The days of striving for a perfect complexion are over. The last few years have celebrated self-love, embracing our natural beauty and, taking care of our bodies has become the new trend. Gone are the days of comparing ourselves to others, obsessing over our flaws, and hiding behind makeup. Instead, we’re encouraged to learn to love the skin we’re in and take care of our bodies inside and out.
Local skincare brand Clere has been spreading this message for over six decades now. A long-time advocate and supporter of self-care, self-love, and strong, independent women, Clere understands that self-love, should always be celebrated. The brand’s well known ‘Love your beautiful skin’ message and new call to action ‘Try It. Feel It. Love It’, speaks volumes to how we should love our whole selves, and not just certain parts.
“Taking care of ourselves includes both our physical and mental health and adopting a balanced approach to caring for our bodies is key. This includes sleeping well, exercising regularly, eating healthy and nutritious foods, and engaging in activities that bring us joy,” explains Clere brand manager Su-Marie Annandale.
The benefits of body care include improved skin tone and texture, increased hydration, smoother skin, and improved overall skin health. Additionally, body care can help people look and feel younger, as well as improve self-confidence. “It’s great to hear that there is a growing emphasis on body care, and that people are realising the importance of loving and caring for their bodies. Just like the skin on our face, the skin on our bodies also needs attention and care.”
Annandale shares some tips for taking care of your body and skin:
Moisturise: Just like the skin on your face, the skin on your body can become dry, especially during the winter months. Using a moisturiser daily will help keep your skin hydrated and soft. Clere’s crèmes and lotions will keep your skin hydrated. Clere’s Vanilla Honey Cream and Berries & Cream body lotions, enriched with tissue oil and pure glycerine, help reduce the appearance of stretch marks* and moisturise the skin.
Exfoliate: Exfoliating your body can help remove dead skin cells and leave your skin feeling smooth and refreshed. Use a body scrub or a dry brush to exfoliate your skin.
Sun protection: It’s important to protect your skin from the harmful effects of the sun. Use a broad-spectrum sunscreen with an SPF of at least 30 when you’re outside for an extended period.
Eat a healthy diet: Eating a healthy and balanced diet can help nourish your skin from the inside out. Make sure to include plenty of fruits, vegetables, and healthy fats in your diet.
Hydrate: Drinking plenty of water is important for keeping your skin hydrated and healthy.
Exercise: Regular exercise can help improve circulation, which can help keep your skin looking healthy and vibrant.
Remember to love the skin you’re in and treat your body with kindness and care. By taking care of your skin and body, you’ll not only look better, but you’ll also feel better, both inside and out.
*8 out of 10 women saw an improvement in their stretch marks and it helped even their skin tone
Clere’s range of crèmes and lotions are available at all leading retailers at an estimated cost of R41.99 and R28.99, respectively.