Dj Chilu 
Iconic global beer brand puts focus on its connection to nature by being made with natural ingredients and bringing paradise in a bottle
Corona, SAB’s super premium global brand, has launched a new global creative platform that showcases its legacy of brewing with natural ingredients and its deeply-rooted connection with nature.
Synonymous with the outdoors, in nature, Corona celebrates the natural world’s power to refresh and reconnect people with their best side by offering a taste of paradise in a bottle. Brewed using four natural ingredients – barley, water, maize, hops – Corona invites us to disconnect from routine and enjoy the simple pleasures and moments of feeling alive outside.
Reflecting this connection, the creative platform highlights Corona’s iconic flint bottle silhouette set against stunning natural backdrops across the seasons, including its signature lime ritual that is unique to the brand. The launch comes directly after a landmark year for the brand in which Corona was named the World’s Most Valuable Beer Brand by Kantar BrandZ.
Channels include video, social media, DOOH, and immersive sampling experiences in select locations and will be followed by various experiential events later this year.
‘Made From Natural Ingredients’ platform was created in partnership with Wieden + Kennedy and directed by Gabriel Novis. The creative reflects the brand’s ongoing commitment to fostering local, emerging talent and features images curated from the network of Corona Studios content creators around the world.
All films can be watched at Corona’s YouTube channel at https://youtu.be/z6Mban913m4
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