FitFlop’s Evolution Collection made from recycled materials has a design everyone.
Innovation and sustainability are becoming more of a priority for footwear companies as they focus more on product design and reducing their carbon footprint. This growing awareness around sustainable fashion has been caused by consumers and retailers that expect brands to be a part of the solution to the environmental challenges.
Footwear brands like FitFlop have been reflecting on the importance of protecting the planet by making shoes options that are sustainably made.
More and more people are becoming environmentally conscious especially when it comes to fashion and looking for brands that implement eco-friendly practices and using recycling materials. Finding shoes that are both stylish and sustainable can seem overwhelming, but FitFlop has made this their core ethos with their chic, minimalist and clean designs.
With the aim to bring biomechanically engineered shoes to comfort seeking women and men around the world, FitFlop’s main goal is to achieve carbon neutrality as this is something they consider beneficial to their commitment to the environment.
The Evolution E01 collection is one of FitFlop’s eco-friendly ranges, crafted with recycled, reprocessed or sustainably sourced materials – taking them close to their goal of creating more sustainable footwear. All e01 materials are sourced from suppliers certified by the GRS (Global Recycled Standard). Considered simplistic designs, with a focus on essential features, enhance eco-friendliness.
Featuring recycled and reprocessed materials, and simplified upper, as part of FitFlop’s e01 project to create more sustainable footwear:
Recycled PET polyester in knit upper (75%), heel/tongue webbing (100%), laces (50%)
• Insole foam – 30% reprocessed foam
• Midsole – 10% tea stalks
• Outsole – 10% reprocessed rubber
All from suppliers certified by the GRS (Global Recycle Standard)
Want to update your wardrobe with a new pair of trainers while ensuring your new pair is as sustainable as it is stylish? Below is a list of styles from the FitFlop e01 range that you can support this World Recycling Day.
Vitamin E01 Sneaker
The Vitamin E01 Sneaker is FitFlop’s ever trainer that will help you move more than feel great. A sleek superlight sports trainer that is Biomechanically engineered for exercise and casual running but equally good for upping your everyday activity. A stretchy, breathable, pull-on knit upper gives extra support at the sides and arch.
On FitFlop’s new Neodynamic™ midsole: light high-rebound cushioning with a springy central carbon plate that propels you forward and smooths out movement. Flexible yet stable, superbly supportive. These are movement-motivating magic. It’s available in 5 colours including: soft lilac, Fuchsia Rose Mix, Black, White Mix & Midnight Navy.
FitFlop – Rally e01 Knit Trainers
A must-have for any season, the Rally Knit Sneakers are one of FitFlop’s bestselling trainer. Reworked in a soft, light, breathable engineered knit – now available in this pull-up straight design with a lace option. These are fresh and breezy, while keeping the timeless ‘tennis shoe’ shape that works with everything from floaty dresses to sharp tailoring. On FitFlop’s ultra-light, flexible all-day-cushioning Anatomicush™ midsoles. Your go-to shoes on busy days when comfort is non-negotiable. Also available in 5 colours including: Soft Lilac, Black, Cream.
It’s important to consider the material an item of clothing is made from when making buying decisions. Products made from recycled materials such as recycled polyester, nylon or cotton are usually the most sustainable choice. Using recycled materials lessens the need to extract raw materials. Recycled materials also require less energy and water in the manufacturing process.
Wear the change you want to see and make an impact on the environment by being mindful when making choices.