Liqui-Fruit Adds Feel-Good Refreshment to Best of Both Worlds’ Summer Soundscape

Liqui-Fruit added a refreshing layer to one of Pretoria’s most anticipated summer gatherings as the brand took part in the Best of Both Worlds Festival, held on 16 December at the Heartfelt Arena’s open fields.

The event, celebrated for its fusion of Afrohouse and Amapiano, drew a diverse and energetic crowd brought together by music, movement, and a shared love for contemporary African sound. Set against the backdrop of open skies and summer heat, the festival created an atmosphere rooted in rhythm, culture, and connection — a space where Liqui-Fruit’s presence felt both natural and intentional.

As part of its ongoing 50-year celebration, Liqui-Fruit integrated seamlessly into the festival experience, offering festival-goers moments of refreshment through Liqui-Fruit and Liqui-Fruit Sparkling. From sampling stations to relaxed social areas designed for cooling down between sets, the brand provided a welcome pause that complemented the energy of the day.

Rather than standing apart from the experience, Liqui-Fruit became part of the festival’s rhythm — encouraging moments of togetherness, conversation, and shared enjoyment. Festival-goers were able to recharge, reconnect, and return to the dance floor refreshed, reflecting the brand’s focus on real moments lived and shared.

Advertisements

The Best of Both Worlds Festival marked Liqui-Fruit’s second event collaboration in its year-long anniversary roadshow. The partnership reinforced the brand’s commitment to showing up in spaces where culture lives — where music, identity, and community intersect in meaningful ways.

For Liqui-Fruit, the collaboration was not only about visibility, but about participation. By aligning with platforms that celebrate African creativity and youth culture, the brand continues to position itself as part of the lifestyle conversations shaping South Africa’s contemporary cultural landscape.

Liqui-Fruit’s presence at Best of Both Worlds echoed a clear brand philosophy: moving with culture rather than observing it from the sidelines. With real fruit flavour, real people, and real summer moments, the brand once again demonstrated how refreshment can be woven into experiences that matter — on the dance floor, in the crowd, and beyond.