This innovative evolution solidifies METRO FM’s position as the ever-evolving, always-on-the-pulse station.
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The station will enhance their valued listeners’ listening experience with a brand new Podcast titled,  METRO FM Off-Air, an exclusive podcast channel offering behind-the-scenes stories and interviews.Â
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The debut episode, “A Legacy Unfolded,” takes listeners on a journey through METRO FM’s rich history, highlighting, key milestones and achievements – Influential personalities who shaped the station’s success. The station’s evolution into a leading commercial radio station.
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METRO FM Business Manager, Kina Nhlengethwa says, “METRO FM is thrilled to embark on this exciting new chapter. Our multi-channel platform ensures that our audience can engage with us whenever, wherever, and however they choose. We’re committed to delivering diverse, entertaining, and informative content that resonates with South Africans.”
The METRO FM Off-Air podcast offers a captivating exploration of METRO FM’s enduring legacy and influence on South Africa’s urban radio landscape. The debut episode, “A Legacy Unfolded,” chronicles the station’s remarkable evolution from humble beginnings to media powerhouse.
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Through engaging anecdotes, insightful interviews, and key milestones, this episode showcases METRO FM’s groundbreaking moments that shaped the brand, Influential personalities who left an indelible mark and adaptability in the ever-changing media environment.
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” By sharing its storied past, METRO FM highlights its commitment to delivering diverse, engaging content that resonates with audiences and shapes cultural and musical trends. This reflective journey not only honours the station’s heritage but also illuminates its ongoing impact and relevance in South Africa’s media landscape.” Says, METROÂ FM Programme Manager, Siyanda Fikelephi.
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METRO FM is also taking listener engagement to the next level with its revamped digital presence. The soon to be launched METRO FM App also offers an enhanced listener experience, providing streamlined access to content and unparalleled convenience. Our website has also undergone a stunning transformation, boasting interactive features that foster a deeper connection with our audience. To showcase our multi-channel prowess, a captivating new television commercial (TVC) is currently airing across various TV and social media platforms, highlighting METRO FM’s dynamic presence.
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The visually dynamic campaign emphasizes METRO FM’s seamless integration across radio, podcasts, online streaming, and social media, targeting traditional listeners and digitally savvy audiences.
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With these developments METRO FM is well poised to unearth new diverse opportunities for advertisers, enabling them to reach their target audiences through premium content.
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Key Highlights:
-METRO FM Off-Air podcast channel available now _Podcast link
-New TVC campaign launching on SABC+, social media platforms, and airwaves
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