Michelle Royston is a women of many talents – namely, mother, entrepreneur, mastermind and founder of WAXIT which proudly celebrated 7 successful years in late 2022.
Offering men and women “a refuge of removal, a haven of hairlessness, a sanctuary of smooth”, one just needs to pop into their favourite local shopping centre and spot their infamous WAXIT logo proudly on display for all shoppers to see and adore.
If you’re a waxing regular, you would have heard of the team at WAXIT, or better yet been to WAXIT, as they’re a force to be reckoned with, proudly committed to the silky and the smooth.
For the best wax, the team at WAXIT follow three simple steps: Prepare. Process. Pamper
With stores situated across Gauteng, Kwa-Zulu Natal and Cape Town, the WAXIT brand is dedicated solely to smooth skin, a place where men and women alike can go to wax it expertly and discreetly, free from the intrusions that come with visiting full service salons.
“The WAXIT team were brought together as a result of the search for the best wax service. We were looking for the perfect combination of high quality products, quick service, good prices and easy bookings – without waiting over a week for an appointment. We could never find anyone who could accommodate us at the last minute. And when we could find someone who could help, they were often scary strangers in questionable cubicles – where the waxes were of such a low quality that we would leave layers of skin behind. We realised that we had the solution to the problem: And that’s when WAXIT was born!” says Founder and Owner, Michelle Royston.
At WAXIT, they make sure that before and after your wax, your skin is cleansed, waxed, nourished and soothed. Their WAXITologists® are always available, professional and discreet.
What makes them unique? WAXIT offers additional treatments that aren’t available at “multi-functional” salons. They are masters of sleek and silky, and focus only on fuzz. No manicures, pedicures or facials, just high-quality waxing. When it comes to their craft, only the best will do. Their master WAXITologists® use their very own exclusive, hypoallergenic wax – designed and manufactured locally. A sweet touch for those who indulge in only the best of the best when it comes to their skin.
Michelle has over the years, developed a business brand that is creative and ever-growing. She’s taken her love of waxing one step further with their franchise opportunity which is designed to have you open, trained and running from 45-60 days of signing the agreements. From comprehensive training to ongoing mentorship, marketing strategies and products, we give you all the tools you need to run and grow your own hair removal franchise.
“Franchising was definitely a turning point in the business, although at times very challenging, it has made the journey so exciting. Having like-minded female entrepreneurs investing in the Brand and guiding them through their start up journeys has been truly rewarding and an absolute highlight,” she says
WAXIT has changed people’s lives by giving them the ability to not have to plan their waxes days in advance but also ensuring high-end, locally produced, quality products. We have so much to plan in life, waxing should not be one of them. You can walk in anytime into a welcoming, warm, stylish environment and have a quick affordable wax at your convenience – that in our opinion is life changing
As someone who has been in the industry for over 10 years, Michelle lends her success to “always pushing the boundaries, innovating, making mistakes but always taking accountability for them.”
“Trying, testing and failing are all part of this success story but the joy and elation comes when you get it right! I also live by one rule, “”if you can’t change the people…change the people””. It’s all about people and relationships. The right people will connect with you, engage in your passion and be driven by the Brand values. Never let negative people dull your passion or wear you down – change them or let them move on. I am drawn to people who are exciting, enthusiastic, passionate and driven and take accountability and ownership and that’s why the WAXIT brand is so successful – I am surrounded by so many incredible people,”she adds
When it comes to the art of her craft, Michelle has a meticulous eye for detail, but that she knows exactly what it takes to make clients happy
Worried about privacy? Don’t be! Their WAXITologists® are there to make your experience as comfortable as possible. They’ll lend you their ears if you would like to chat, but if you would like to relax, their rooms are equipped with music to help you relax.
Whether it’s low-rise jeans, itsy bitsy bikinis or button downs, WAXIT makes sure you achieve your best look – smooth.
To book an appointment at your nearest branch, visit https://www.waxit.co.za/store-locator