SAVANNA PREMIUM CIDER UNVEILS #TRYJANUARY CAMPAIGN: FOR THOSE WHO WANT TO TRY, BUT CAN’T MAKE ANY PROMISES
GLM TEAM 
For many of us, this marks the first week back after the
festivities – and the first real test of those New Year’s resolutions. Promises to hit the gym
every day, and the guilt-laden declarations of a “dry” January. Haibo, January nogal.
Everyone knows that January is the longest, hardest month of all – so the notion of a ‘dry’
January might seem extreme to some. But no one can deny that the sober-curious
movement is gaining traction and what people want is to explore this curiosity without the
pressure to commit.
That’s why Savanna Cider is shaking things up this January with #TryJanuary—a fresh,
playful take on Dry January. Because let’s be real: resolutions are absolute, human nature is
not.
Savanna’s #TryJanuary celebrates the art of trying, ditching the pressure of perfection and
embracing the spirit of curiosity, adventure, and the occasional wobble. This campaign is all
about encouraging people to try to make an effort—no matter how big or small—to explore
new habits, skills, or goals while enjoying our beloved crisp, dry, quenching taste of Savanna
0.0 Alc Free (or Savanna Dry). Both variants will be on promotion over the two longest
months of the year, because ‘Ja neh, it’s all about the balance’. Look out for the Savanna
#TryJanuary bundle deals on Savanna 0.0 Alc Free and Savanna Dry at retailers and bottle
stores nationwide.
“We’ve all been there”, says Kolosa Kokolo, Brand Manager of Savanna Premium Cider at
Heineken Beverages. “January hits, and suddenly you’re staring at a list of resolutions that
feel more like a chore than a choice. That’s why we’re saying, don’t overcommit—just try,
because life is about balance.”
Savanna’s #TryJanuary is all about removing the guilt and adding a splash of fun to the New
Year. Instead of pressuring yourself to achieve perfection, embrace experimenting with life.
Above all, the campaign urges everyone to be kind to themselves, celebrating every small
effort as a meaningful step towards a better, more balanced, healthier life. As demonstrated
Confidential – Not for Public Consumption or
Distribution
in the ads, dumbbells are great, but so is the occasional dombolo. With Savanna #TryJanuary
there is space for both sides of the equation.
Watch Ad here:
Because in the end, it’s not about what you achieve—it’s about the joy of giving it a go. So,
grab a Savanna, raise your glass, and toast to trying.
Savanna – It’s dry, but you can drink it.”
Savanna promotes responsible drinking. Not for persons under 18.
For more information, follow Savanna’s social media channels go to www.savanna.co.za.
Instagram: @savannacider
Facebook: @SavannaCider
Twitter: @SavannaCider
YouTube: SavannaCider
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