Smirnoff ICE Keeps the Culture Moving with Mampara Week

As South Africans tighten their belts before payday, Smirnoff ICE is proving that vibes don’t wait for the rand to drop. With its second installation of Mampara Week, the OG of the scene is stepping back into the streets, keeping the energy, the people, and the culture moving, Nakanjani.

This past weekend, Smirnoff ICE took over Cheeky’s Street Bar in Braamfontein, the cultural hub where Joburg’s heartbeat lives; for a day of bold energy, authentic connection, and unapologetic fun.

Smirnoff ICE continues to show up for the culture, finding opportunity where others see downtime. By showing up before payday, when the city starts to slow down, Smirnoff ICE is proving that the culture doesn’t pause just because wallets are light. The brand is making a bold statement about keeping the vibes alive.

“Mampara Week is a space where we celebrate community, creativity, and joy,” says Ifeoma Agu, Head of Culture: South West Africa. “At Smirnoff ICE, we see it as a chance to power joy and keep the culture moving, no matter what.”

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Taking over Cheeky’s, Braamfontein’s creative playground and social hotspot, Smirnoff ICE is aligning directly with the pulse of the people who define the culture.
This isn’t corporate fun. This is real energy, real people, and real stories, powered by a drink that’s as bold and versatile as the crowd that drinks it.

Theebuhle, Success, Soul Natives, DJ Biza Yumbs, and many more set the tone, delivering high-energy sets that turned Mampara Week into a full-blown celebration of the culture that keeps Mzansi alive.

Music has always been the heartbeat of the culture, and Smirnoff ICE knows it. Through the Mampara DJ Competition, the brand is giving the next generation of DJs a real stage by opening up its Mampara Week platform to fresh talent, Smirnoff ICE proves that it’s not just part of the culture, it powers it.

The first edition saw Scelo Pango rise from the crowd to command the decks for a full-hour set, gaining the kind of exposure that money can’t buy. It’s proof that Smirnoff ICE is more than a drink, it’s an enabler of bold moves and bigger dreams. This is how the brand walks the talk; putting the people first and keeping the energy authentic.

The Smirnoff ICE range continues to bring Mzansi’s favourite flavours: Storm, Guarana, Spin, Berry Twist, and Pine Twist — in 330ml, 440ml, and 660ml formats. Designed for value, versatility, and vibe, it’s the perfect companion for any groove, Nakanjani.

Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will show up next, stay tuned to our Instagram @SmirnoffSA.