Smirnoff ICE Takes Over Sun City with “Fon City”: A Celebration of Bold Energy, Unstoppable Vibes, and the Nakanjani Spirit

This past weekend, Smirnoff ICE brought the Nakanjani energy to Sun City with The Sun City Takeover, an explosive weekend of music, culture, and refreshment that captured the unstoppable vibe of Mzansi’s youth.

From Friday, Smirnoff ICE took over the Sun City Day Clubs, transforming them into vibrant playgrounds of connection, flavour, and fun. Guests soaked up the sun with ice-cold Smirnoff ICE in hand, while top DJs delivered high-energy sets that set the tone for an unforgettable weekend.

The excitement built up to a powerful Sunday activation, where fans engaged directly with the brand through interactive experiences, from games, frozen ICE slushies, and popcorn, to live music that blended grit and groove. Every element of the takeover was designed to celebrate self-expression and shared energy.

Because music is one of Smirnoff ICE’s key passion points, Fon City came alive through unforgettable performances by some of South Africa’s biggest names, Kabza De Small, DBN Gogo, Dlala Thukzin, Julian Gomez, and Darque, each bringing their own unique sound and energy to the stage. The lineup reflected the diversity and dynamism of Mzansi’s music scene, uniting fans under one electrifying rhythm at the Day Clubs.

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“Fon City is where the Smirnoff ICE world truly comes alive,” said Ifeoma Agu, Head of Culture: South West Africa. “From the day club takeovers to our immersive Sunday experience, everything we do is rooted in connection, through music, through culture, and through the Nakanjani spirit that keeps South Africans moving.”

To amplify the weekend’s energy, Smirnoff ICE sent out a vibrant crew of influencers to experience Fon City firsthand, including Bafana Eezynkabi Mthembu, Siyamthanda Ndamase, Sipho “Shy Scotty” Mtshali, Ntobeko Cele, and Amahle Sangqu. True to the Nakanjani spirit, the influencers were there to have a good time immersing themselves in the music, connecting with fans, and capturing the unmistakable vibe of Fon City through their own authentic lens. Their presence added even more buzz and excitement to an already unforgettable takeover.

The Smirnoff ICE range continues to bring Mzansi’s favourite flavours: Storm, Guarana, Spin, Berry Twist, and Pine Twist in 330ml, 440ml, and 660ml formats. Designed for value, versatility, and vibe, it’s the perfect companion for any groove, Nakanjani.

Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will show up next, stay tuned to our Instagram @SmirnoffSA.