GLM TEAM
ICONIC BRANDS AVAILABLE AT WE ARE EGG ROSEBANK JOBURG!
The award-winning department store, We Are EGG opened its 2nd store at the Zone in Rosebank October with over 85 000 visitors already streaming through the doors in its opening month. Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Joburg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store.
The beautifully curated 3000 SQM space features the very best local and international in men’s, women’s and kids fashion, beauty, home and jewellery departments + a high-energy, quintessential restaurant & bar, all under one roof.
Much like Selfridges, We Are EGG Rosebank is a mecca for not only fashion enthusiasts, but all lovers of high-end retail experiences appealing to the hyper connected Joburg customer. With the spirit of an independent, EGG has the scale of a department store. The 180 brands have poured their creative souls into this project, and when you enter, you will feel the passion in the air.
Here is our pick of some of the top brands to shop for at EGG!
RICH MNISI
Rich Mnisi launched his first retail offering at We Are EGG. A designer at the very forefront of African fashion, Rich Mnisi founded his eponymous label in 2015. Widely heralded for his fusion of contemporary pop culture and traditional African heritage, Mnisi’s designs infuse his own personal narrative into extremist yet minimalist structures. He works across genders, seasons, geographical lines and creative disciplines, with a twin devotion to craftsmanship and experimentation. His work has made international headlines in media outlets such as Dazed and Confused, i-D, Vice, VOGUE Italia, WWD and Sunday Times. He draws influences from film, music and photography, and he frequently art directs editorial and campaign shoots.
“We are super excited for our community to fully engage with the RICH MNISI universe, as they step into a physical realm as an extension to our online presence as we introduce our first brick and mortar space”, says Rich Mnisi, founder and owner of Rich Mnisi.
DIANE PARIS
DIANE is focused on creating elegant women’s ready to wear collections representing not just a season but a way of life, with high quality, luxe garments that are suited for any occasion from the boardroom to a cocktail event. Each and every DIANE piece comes from an intimate process which begins in Paris, where luxury fabrics are carefully handpicked from various top houses ensuring timeless luxury in every garment. Once selected, the fabrics are sent to Poland where an internal manufacturing process takes place to create classic effortless designs for everyday glamour.
Commenting on what you can expect at We Are EGG, Diane Paris says, “Diane-Paris imbues love and confidence into every design with the goal of leaving each person feeling comfortable and confident in looking good. The Diane Paris brand has built a reputation that stands for elegance and timeless glamour. Our focus is functional easy lux pieces that you can use for any occasion. We’re classic with a twist and we strive for comfort and confidence using our pieces to elevate each woman’s journey.”
CRYSTAL BIRCH
Back in the day a hat was something old-school kerktannies wouldn’t dare to leave the house without. The art behind crafting such interesting and extravagant headpieces lies at the hand of a milliner. Milliner Extraordinaire, Crystal Birch, is a leading lady in the sartorial landscape of South Africa – and when it comes to hats or anything adorning the head, she is the go-to for the countries’ most creative characters. Although Crystal remains a guardian of millinery tradition, her power lies in her rare ability to elevate hat-making as effortlessly chic and totally relevant for the 21st century. Under Crystal’s watchful eye, every hat is designed and imbued with its own unique essence by an incredible in-house team; championing local production for global locations.
ZEITGEIST
Zeitgeist translates as “Spirit of Time” and the Zeitgeist brand philosophy is to absorb the essence of interconnectedness that the Zeit Geist movement portrays and through that reflect the dominant global influences of streetwear, catwalk, culture, music and art of our time. The brand was launched by design innovator Maxine Ginsberg and her dedicated team to take streetwear for men to the cutting edge and beyond. All pieces are produced locally in Cape Town, South Africa, and to ensure the brand remains exclusive and distinctive, they only manufacture a limited number of pieces for each collection.
CULTISH
Conceptualised, designed, and manufactured in Cape Town, under the beau idéal of Ryan Brüssow. Cultish is streetwear, homewear, wear-it-wherever-wear. It’s “spirit of the time” design translated onto good quality textiles – the best possible stuff found on South African shores. Their collections are seasonless, and hard-wearing, meaning any of their pieces will be in your wardrobe for long enough to become vintage. On top of that, everything is made locally in Cape Town – from the graphics right down to the printing and stitching. Their work is a love letter to the believers. An artistic au revoir to the doubters.
ANEA
In a first for South African indoor retail, Cape Town based, artisanal terrarium creator Anea launched its products inside a custom, conservatory styled greenhouse at We Are EGG Rosebank. Until now, Anea’s sought-after, hand-crafted terrariums have only been available online and in Cape Town for inland enthusiasts. Creator Denny Mo is excited about the new development. “We are thrilled to be opening the first greenhouse in a mall in South Africa, this is the single most exciting thing to happen in a retail space. Our team and EGG’s architects have spent a lot of time designing the greenhouse together. We’ve built over 250 terrariums all hand made from Cape Town, this launch will bring nature into retail like no one has seen before”
THE PIERCERY
Founded by Roxy Burger, The Piercery is both a piercing studio and a jewellery store. Performing all ear, face and limited body piercings at EGG, the store was a massive hit this weekend. They offer ear styling and curation featuring a vast range of implant grade Surgical Steel, Titanium and Solid Gold jewellery.
SWIITCH BEAUTY
At just 14 years old, Rabia Ghoor started a makeup brand in her bedroom in Pretoria. With just two products, an Instagram page and the teen entrepreneur’s determination to launch an innovative digital makeup brand, Swiitch Beauty was born. Ghoor has since won The Forbes Young Achiever award and today the brand is one of the most popular and leading local cosmetics brand in South Africa. Ghoor’s vision was to build an accessible and desirable beauty brand with products that didn’t break the bank but also delivered on their promises. With the notion of, creating affordable local products without compromising on the quality. The hype online specifically on their Instagram speaks volumes in terms of the popularity and love for the brand and constant innovations. Offering a wide range of cosmetics and skincare, Swiitch is one of the top selling brands at We Are EGG.
GOODLEAF
Goodleaf Wellness is Africa’s leading premium CBD brand. Devoted to providing consumers with quality and the leading products from carefully sourced manufacturers. Procured from the cannabis plant, CBD has been used throughout the ages for its medicinal benefits. With a keen focus on clean beauty – Goodleaf only includes stuff that’s good for you and the planet. The brand recently launched its new and transformed ANTI-STRESS Skincare range (currently available at We Are EGG) specifically formulated to tackle stressed skin. Packed with locally sourced ingredients with properties that strongly tackle inflammation and hydration. Created with ethical and sustainable sourcing of organic and biodegradable ingredients and in packaging that doesn’t cost the earth. Goodleaf’s beauty range is dermatologist approved, cruelty free and vegan friendly.
SKOON
Founded in Cape Town by South African engineer Stella Ciolli, SKOON is heavily invested in using sustainable, natural, non-toxic, and clinically proven ingredients, harvested in Africa. SKOON. is beauty that gives back. SKOON. products contain a variety of pure plant oils, rich nut butters, exquisite floral essences and botanical extracts sourced from all over the world – and formulated in their lab in Cape Town. In essence, skincare brand has kindness and gentleness at the core of its being. Loyal SKOON. users will tell you that’s what keeps them coming back to SKOON.
LELIVE
Lelive (pronounced leh-lee-veh) was created in 2020 by Amanda du-Pont. The name was inspired by Amanda’s unofficial Swazi name, and means ‘of the nation or world’, which was a perfect fit, because Lelive is about building a strong community that they support, listen to and are guided by.
The Lelive range is developed by expert formulators, the brand’s mission is to make skincare that is clean, simple, effective and affordable while celebrating what makes Africa unique. The brand has fast become one the most popular local brands to be launched in recent years, with many influencers gushing about the products on social media.
STANDARD BEAUTY
Standard Beauty is committed to upholding the highest quality products to keep customers looking and feeling cute. The brand was launched in 2020 and stands for inclusive beauty for all ages and skin types. All products are Proudly South African, they keep their promises and they don’t break the bank. Most of their products are certified-organic, vegan-friendly and halal and hand-produced in small batches for well-formulated products that work and are kind to nature, animals and your skin.
For more info on EGG visit the website: https://weareegg.co.za/
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