BIRKENSTOCK strides into summer with a powerful call to step out of your comfort zone and into your own. Often, the only thing standing in your way is you, so this season BIRKENSTOCK invites you to step beyond your self-imposed limits to embrace new experiences, supported by its iconic footwear.
Blending 250 years of heritage and tradition with enduring design, BIRKENSTOCK continues to deliver on its promise to offer products that represent the second-best option after walking barefoot. At the heart of each crafted model lies the BIRKENSTOCK footbed. The term “footbed” was first used by Konrad Birkenstock in 1909 to describe anatomically-shaped inner soles with unique support elements. It is based on an orthopaedic approach, to provide an optimal environment for foot health and overall well-being.
The BIRKENSTOCK summer campaign features local personalities who have stepped out of their comfort zone and into new experiences, the campaign celebrates individuals whose adventurous spirits have opened doors to them. Wearing statement summer styles and timeless BIRKENSTOCK favourites, the characters step through a portal into a new world.
Homba Mazaleni, a sports scientist and aspiring biokineticist steps into the Arizona Birko-Flor Patent Leather in digital green, to make the ultimate summer statement. It is a giant leap from her sky-high stilettos which graced the stage of the Miss South Africa 2023 pageant, where Homba claimed 5th place. Homba describes the self-doubt she felt when entering the pageant, needing to learn to walk in heels. “I am not this person,” she says: “But I thought, take a chance on yourself and see what happens. I am glad that I did as it has taken me to unexpected and magical places.”
Leroy Panashe Siyafa, who graces TV screens as Sam in the Netflix series
Blood & Water, at first pursued a tertiary education in Information Technology, but always felt a calling to act. It was a gentle push from a high school teacher which gave him the confidence to step out and follow his true passion. After auditioning for a role in the school production of District Six, Leroy says: “It turned out to be the best experience of my life and now I am an actor.” Leroy steps out in the Arizona Suede Leather in taupe.
Tracey Dingashe, a corporate communications graduate, took a leap of faith when she crossed borders to teach English abroad. The model also expresses herself through her abstract art, which is bold, colourful and story bound. Despite embracing these areas of her life with confidence, Tracey always believed that a bold red lipstick was not for her, but one day she gave the look a go. She thought: “What have I been missing out on, the red lipstick instantly activated a much-needed boost of confidence.” Tracey now carries the same self-assurance and attitude through to other areas of her life as she wears her Gizeh Big Buckle Natural Leather in metallic silver.
Whether you are stepping into BIRKENSTOCK for the first or umpteenth time, the brand supports your every step, with seasonal styles in bold colourways and striking new silhouettes.
Life is more interesting when you try new things.
Do it in BIRKENSTOCK.
Available in select stores nationwide and online at www.bashafrica.com.
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless “super brand” with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality, and tradition are the core values of the lifestyle brand which features products in the footwear, sleep system, and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“Naturgewolltes Gehen”).
With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in Germany. In addition, we assemble over 95% of our products in Germany and we source over 90% of our materials and components from Europe. We process our inputs to the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing.
In Germany, BIRKENSTOCK runs operational sites in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, [the Netherlands,] Dubai, Singapore and India.
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz am Rhein, Germany
For further information, please visit www.birkenstock-group.com
You can find our online shop at www.bashafrica.com