GLM TEAM 
TECNO and itel, smartphone and smart tech brands renowned for their commitment to delivering quality and affordability, had a busy year in South Africa in 2024. The year marked a transformative period for both brands, as they continued to expand their market presence, interact with their fans, and introduce innovative devices that resonate with the diverse needs of South African consumers.
Here’s a look back at some of the successes and significant developments from TECNO and itel from the past year in the country.
A Diverse Range of New Phones
One of the highlights of the year for TECNO was the introduction of the SPARK 20 Series into South Africa. Marked by an amazing launch event, which was attended by key retail partners, media, influencers, and the TECNO team, the series consists of four devices: SPARK 20 Pro 5G, SPARK 20, SPARK 20P, and SPARK 20C.
The SPARK GO 2024 also made its first appearance in SA, alongside several models from itel including the V53, A06, and it9300. More devices from both brands are expected to be launched in South Africa next year, so be on the lookout for further news about which models will be introduced and when they will be arriving.
In addition to smartphones, TECNO also brought two new smart wearables to the country, the Watch Pro 2 and Watch 3. These added to the already existing array of smart wearables and smart tech products available from TECNO in SA, which includes a choice of two earphones; TECNO Sonic 1 Active True Wireless or TECNO Buds 3; a smart speaker, TECNO Square S3; the TECNO Watch 2; the TECNO 4G Portable WiFi TR109 router; the Snow Robot Home Security WiFi Camera TH300; and various USB cables (3 in 1 USB cable, Type C USB cable, and Micro USB).
Celebrating African Soccer Excellence
2024 kicked off with the CAF Africa Cup of Nations Côte d’Ivoire tournament, which TECNO was the official smartphone sponsor of. Joining in with the passion that many people have for the beautiful game across the continent, TECNO cheered and celebrated along with all soccer fans. Even though South Africa didn’t win the competition, Bafana Bafana did the country proud with their performances.
TECNO was also involved with another soccer competition later in the year, being a part of the 2024 Jammin 2 Soccer celebrity tournament. Musicians from four music genres battled it out on the field, in the fourth instalment of the event, which was hosted by musician Big Zulu.
Showcasing Innovation on a Global Stage
TECNO’s exhibition at IFA Berlin 2024 impressed many tech enthusiasts with some innovative tech on display. TECNO’s theme at the booth was “Innovate for the Future”, and its announcement of its new TECNO AI vision, plus pioneering devices like MEGABOOK T16 Pro 2024 Ultra, TECNO’s first AI PC; TECNO MEGA MINI Gaming G1, the world’s first water-cooling gaming mini PC; TECNO Pocket Go, the industry’s first combined AR glasses and Windows gaming handheld set; the brand-new MEGABOOK K16S laptop, and much more, took centre stage.
Expect more innovation from TECNO in 2025, as the brand continues to push boundaries and test what technology can do to make life easier, simpler, more convenient, and smarter for users.
Celebrating South African Music Excellence
This year’s South African Music Awards event (#SAMA30) marked the 30th iteration of this prestigious music event. TECNO just had to be a part of proceedings and hopped onboard with an exhibition area at the gathering, as well as sponsoring goodie bags for event VIPs. A social media competition also saw two TECNO fans win VIP tickets for the event, one of many social media competitions that the brand has held in 2024 to reward and recognise its loyal fans. Keep an eye out for more competitions next year by following TECNO’s Facebook page.
Ongoing Campaigns and Competitions
TECNO and itel have held various online and offline campaigns and competitions throughout the year mostly tying in with key periods for South Africans, including Black to School, Easter, Heritage Month, Women’s Month, Black Friday, and currently the December holidays. These will continue in 2025, so be on the lookout so you don’t miss out.
TECNO and itel wish everyone a happy and safe December holidays filled with much relaxation, cherished memories, and recharging of batteries. 2025 is lining up to be as exciting a year as 2024 for both brands, who wish to thank their fans and key retail and media partners for all their support. Happy holidays from TECNO and itel!
Availability
Special deals on TECNO and itel phones are available from select retail partners, including Ackermans, Dunns, Edgars, Game, HiFi Corp, Jet, Mr Price, OK Furniture, PEP, TFG, and Vodacom until the end of the year (availability and prices may vary per device, per retailer and per store, while stocks last. Promotion period for all offers starts and ends at each retailers’ discretion).
To stay up to date with all these deals, as well as all the latest news, updates and goings-on from TECNO and itel, check out and follow TECNO’s Facebook page and itel’s Facebook page.
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