GLM TEAM 
Across South Africa, there’s a growing shift toward intentional living—where small, consistent habits are embraced in the pursuit of long-term health and self-confidence. From mindful eating to movement and mental well-being, more people are adopting routines that encourage balance and holistic wellness. Yet one area often overlooked in this journey is oral care, a vital pillar of personal health. In fact, research shows that oral hygiene plays a critical role in overall wellness and should be considered an essential part of self-care practices.
This is where Listerine® comes in: as a trusted part of daily oral health routines around the world, South Africa’s No.1 Mouthwash Brand** offers an easy yet effective way to elevate your oral care. With just 30 seconds of rinsing twice a day, it provides up to 5X more cleaning power when added to brushing*, helping fight plaque, improving gum health, and leaving your mouth feeling fresher for longer.
“With our new Wash Your Mouth™ campaign, we want to show South Africans that brushing alone is not enough. We are championing whole mouth health as the mouthwash brand leader and encouraging people to take their routine one step further with a simple rinse. We want people to see that adding Listerine® to their routine is a small change that makes a big difference. In a country where access to dental care remains limited, it is vital that oral hygiene is made simple, affordable, and part of everyday life.” says Edna Mohale, Head of Marketing at Kenvue South Africa.
The campaign is an educational movement aimed at raising awareness about oral health across South Africa. With a simple but powerful call to action, Wash Your Mouth™ highlights that brushing alone is not enough to maintain optimal oral hygiene.
Consumers can experience the 5x more cleaning power of Listerine® at Sandton City, Johannesburg, on 5 September 2025. “We are giving shoppers the opportunity to engage directly with the campaign. Our consumers can expect a one-on-one oral care consultation with Cole Gilbert, who is the President of the Oral Hygienists Association of South Africa (OHASA), a dynamic product education stand, and fun, interactive activities that promote better oral health habits.” says Ayanda Mangcu, Brand Manager – Listerine® South Africa.
The first 150 visitors will also receive exclusive Listerine® goodie bags, with five lucky participants could walk away with cash prizes.
A clean mouth is not just about how you look, it’s about how you live. Prioritising oral health is an effortless, affordable way to care for yourself daily, and Listerine® offers a simple yet powerful way to support your overall oral health for a cleaner, healthier mouth one rinse at a time.
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