TECÁN TEQUILA MAKES ITS SOUTH AFRICAN DEBUT, BRINGING EUROPE'S FASTEST GROWING TEQUILA BRAND TO THE CONTINENT

TECÁN TEQUILA MAKES ITS SOUTH AFRICAN DEBUT, BRINGING EUROPE’S FASTEST GROWING TEQUILA BRAND TO THE CONTINENT

GLM TEAM February 9, 2026

Tecán Tequila, the Netherlands’ most popular tequila brand, officially launches in South Africa in March 2026, offering consumers a premium tequila at an accessible price point without compromising on quality.

Born in Amsterdam and known for disrupting the spirits scene locally, Tecán redefines modern tequila culture with a strong lifestyle positioning achieved through art, music and fashion partnerships. Following its success abroad, the brand now brings this lifestyle-led approach with its first expansion into (Southern) Africa.

Tecán blends quality craftsmanship with a strong cultural point of view. The name fuses tequila with bacán; a Latin American term for someone with effortless charm, confidence and magnetic presence. A bacán-type person fills the room with their contagious energy, always getting the party started. This is the energy that embodies Tecán.

Collaborations include global industry leaders and cultural tastemakers such as No Art, Awakenings, Vogue and Filling Pieces. They’ve also worked closely with local heroes, positioning themselves as a brand that is approachable and relatable. From high-energy music events to fashion and art partnerships, Tecán thrives at the intersection of nightlife, creativity and culture. South African locals can therefore expect more of these exclusive social experiences that define the brand.

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“Tecán’s expansion into Africa marks an important milestone, drawing on the strong parallels between Amsterdam and Cape Town. Much like Amsterdam, Cape Town represents a city where culture, nightlife and self-expression converge, aligning seamlessly with Tecán’s philosophy and audience and making South Africa a natural home for Tecán’s next chapter” – Ruben Camphuijsen, founder of Tecán.

Consumers can choose from Tecán Reposado, a smooth, full-profile tequila with a butterscotch aftertaste, or Tecán Blanco, a pure and balanced tequila with a light spicy finish.